Publishing magnate Donald Newhouse H’16, whose family’s philanthropy changed the face of ������ and set the course for generations of communications students, died May 26. He was 96.

“Donald Newhouse was one of the most consequential figures in American media and one of the greatest benefactors this University has ever known,” says Chancellor . “His generosity, leadership and vision have given generations of ������ students the education, preparation and opportunity to pursue meaningful careers in journalism and communications. He built a media empire that pushed the industry forward, embracing the demands of modern storytelling while never wavering in his belief that local journalism is essential to informed and engaged communities. We are deeply grateful for everything he gave to ������, and our hearts are with the Newhouse family.”

“Donald Newhouse deeply understood ������—not just its history and mission, but its character,” says Chancellor Emeritus Kent Syverud, who worked closely with Newhouse during his tenure as chancellor. “Over the many years I knew him, I came to appreciate his abiding commitment to the idea that journalism done well is one of the highest forms of public service. Losing him is a profound loss for this university, and personally, for me. I am grateful for every conversation we had and for his great love and care for ������. My deepest sympathies go to Steven, Katherine, Michael and the entire Newhouse family.”

“Donald Newhouse set a standard for what it means to be a true champion of this university,” says Chairman of the Board of Trustees Jeffrey Scruggs. “As an honorary trustee, he inspired our board not just through his extraordinary philanthropy but through his genuine, tireless advocacy for ������—the kind that came from someone who believed in this institution with his whole heart and showed up for it in every way. My thoughts are with the entire Newhouse family, especially Trustee Michael Newhouse, as he and his family grieve an extraordinary man.”

Dedicated to Communications Education

The is named for Newhouse’s father, Samuel I. Newhouse, who was born to immigrant parents in a New York City tenement in 1895 and by the time of his death in 1979 had built the publishing empire .

His $15 million gift to the University in 1960 supported the construction of the first two buildings of the Newhouse complex: Newhouse 1, , and Newhouse 2, . In recognition of his philanthropy, the school was named for Samuel Newhouse in 1971.

Donald Newhouse and his brother, Samuel I. “Si” Newhouse Jr., took over Advance Publications following their father’s death. They continued his legacy as shrewd and successful publishers, and as dedicated supporters of communications education at Syracuse.

“Donald Newhouse’s impact on American media, and the school that bears his family’s name, is difficult to put into words,” says Newhouse Dean . “He believed deeply in the core values of journalism, and in the importance of diverse voices in the newsroom as a way of strengthening coverage of the communities we serve. His generosity made it possible for ������ to become home to the country’s top communications programs and train generations of journalists.”

Moving Into the Future

With continued philanthropy in the years following the naming of the school, the Newhouse family—through the Samuel I. Newhouse Foundation led by Donald Newhouse—became the University’s largest benefactor. A $15 million gift in 2003 supported the construction of Newhouse 3, .

An $18 million renovation of Newhouse 2, supported in part by the Newhouse Foundation, produced the Newhouse Studio and Innovation Center—featuring Dick Clark Studios, the Alan Gerry Center for Media Innovation and the Diane and Bob Miron Digital News Center—which was dedicated by Oprah Winfrey in 2014. In 2020, a marked the largest-ever gift in University history.

Donald Newhouse visited the school to announce the gift in January of that year. In a full-circle moment, he posed in the Newhouse 1 lobby, just as he had done alongside his father and the rest of his family on the day of the Newhouse 1 dedication. “The Newhouse School resulted from my father’s dream to establish the finest journalism school in the world,” he said. “In this era in which public communications is undergoing continual and radical change, my family and I expect to continue our long-term commitment to ensure that the school my dad helped found almost 60 years ago remains the leading communications school in the world for another generation.”

Lifelong Connection

Donald Newhouse’s vision for the school embraced technology and innovation while honoring the core values of journalism that remained key to its foundation. In this new era, the Newhouse family’s generosity was indeed a cornerstone of the school’s strength. “Without this Newhouse money, the school would not be what it is today,” says Newhouse Dean Emeritus . The foundation’s gift in support of Newhouse 3, he says, “catapulted the school to the very top of communications education.”

Newhouse funds also supported technological advancements, endowed professorships, student scholarships and other areas of need. The Newhouse Dean’s Leadership Fund, established in 2007 with a $10 million matching challenge, provides discretionary funds allowing the dean to leverage opportunities to enhance the educational mission of the school. The , which began in 1994 as a partnership with the Advance-owned Syracuse Post-Standard, was undergirded by Donald Newhouse’s commitment to diversifying news reporting. “Donald recognized that the quality of journalism would only be as good as the people in the newsrooms who produced it,” Rubin says.

The family’s philanthropy touched other areas of the University as well, including , and the , where a gift from the foundation helped establish the Chancellor Kent Syverud and Dr. Ruth Chen Endowed Chair in Applied Artificial Intelligence. Newhouse also gave to the fund for the Marley Building, which is named for the parents of his late wife, . And he and was awarded an honorary degree in 2016.

Throughout his life, Donald Newhouse remained connected to the University, offering his quiet guidance and steadfast support—a presence that was appreciated by numerous deans, Rubin included.

“Despite his wealth and success, he was an idealist, a man devoted to the greater good, a man of warmth and empathy,” Rubin says. “Look around. How many such industry titans does one see who are like him?”

Three Newhouse School students set out to tell stories often overlooked: a business owner surviving a wildfire’s economic fallout, a traveling veterinarian’s life serving rural communities and a man lifting others out of homelessness. What they filmed earned top honors from the White House News Photographers Association—and lessons about the privilege of sharing someone’s story.

The annually recognizes the best in visual journalism with its “The Eyes of History” contest, and its calls out emerging journalists for their storytelling with video and photography.

The three honorees—Jess Van ’26, a photography major in the visual communications department; Kaitlin Campbell ’26, a broadcast and digital journalism major; and Alex Fairchild ’29, an active duty Marine Corps sergeant in the program—each approached their stories with the aim of looking past the obvious narrative and shared conviction that the people in front of their cameras deserved to have their stories told.

Jess Van: ��

Van was awarded first place in the category of in-depth features and documentary for her film “After the Ashes” on the economic impacts of the Los Angeles wildfires to small business owners in Pacific Palisades. The 13-minute documentary, which served as Van’s capstone project, follows Ruby, a nail salon owner whose building miraculously survived the flames but was still severely disrupted by the disaster.

Van, who is from Cambodia, has a personal connection to the Palisades. When she first came to the U.S. for school, she connected with two mentors who lived in the area.

She visited in March 2025 during spring break, months after the destructive fires swept through the community. Both mentors lost their homes in the fire.

“I always felt like it’s my second home,” Van says. “It was heartbreaking to see the town and the people that lost their homes. It’s not just property, it’s about memories and the connection that you have.”

Van, who minored in geography, decided to make a film focused on the impact to those who worked, but didn’t live, in the affluent neighborhood.

“The backbone of the place, like the gardener, the nail salon owner, the restaurant worker, who also were impacted by this fire,” Van says.

Through one of her mentors, she connected with Ruby, a nail salon owner, whose business survived the fires, even though everything around it burned to the ground. Still, the impact to Ruby’s livelihood was severe as the community’s local economy ground to a halt following the fires.

“It’s a privilege for me to be let in to someone else’s life,” Van says. “It’s their story, and the fact that they feel like comfortable enough to share their vulnerability with me is a privilege.”

In all, she spent 14 months working on the documentary, which she plans to continue submitting to film festivals.

“Hearing what people say after they watch the film, ‘I never thought about this’ and ‘This angle is very rewarding,’ we all know the disaster affects everyone, regardless of their economic background,” Van says. “But to have the opportunity to capture [it] in a way that people don’t really think about is the most important part. That’s the goal of the film, and to have that accomplished, and hearing that feedback, just feel really good.”

Kaitlin Campbell:

Campbell was awarded first place for her story “” in the category of broadcast news storytelling. Campbell wanted to do a feature story to push herself outside of the daily headlines she typically worked on. Driving around upstate New York, she was struck by the farms she passed and began brainstorming stories.

She began to notice, as she looked up farms in the area, that even separated by hundreds of miles, they listed the same veterinarian: Melanie Parker.

Campbell filmed Parker over the course of a few days and then put together the three-and-a-half minute feature. The story ultimately aired on , Newhouse’s broadcast and digital news outlet.

The best part of working on the story was getting to know Parker, Campbell says. Parker is someone, she says, who “hypes up other people, but doesn’t hype up herself.”

Having her story recognized by the White House News Photographers Association affirms for Campbell that she’s “doing the right thing” with her career.

“It just makes me feel like, ‘OK, I’m where I’m supposed to be,’” she says. “I’m supposed to be producing stories like these. I’m supposed to be getting out in the community and pushing myself.”

Alex Fairchild:

Fairchild was awarded second place in the category of broadcast news storytelling for his story “Hire Ground: A Hand Up, Not a Hand Out.”

Fairchild, an active duty sergeant in the Marine Corps, worked on the feature with classmates Dillon Buck and Devin Andrews as part of a broadcast journalism class with , associate professor and chair of broadcast and digital journalism at Newhouse. At the time, Fairchild was participating in the Advanced Military Visual Journalism program, but he is now pursuing an online .

The original goal, he says, was to do a story related to , a local nonprofit that hosts programs that help unhoused individuals in the Syracuse area.

“All of us had the mindset that the story is always more important than getting an assignment done,” he says.

The nonprofit connected Fairchild and his classmates to Kevin, a man who used to be unhoused but who now helps others through Hire Ground, a jobs program run by In My Father’s Kitchen. The story ended up airing on Spectrum News.

“The most rewarding part was actually being out there and participating in the work that In My Father’s Kitchen was doing,” Fairchild says. “Yes, we reached out to do a story on Kevin, but it ended up being an eye-opening experience for all of us and we met people that we’ll never forget.”

A new online database aimed at helping solve the local news crisis gives newsrooms, funders and policymakers access to critical research about how local news makes communities stronger and what we lose when local news sources close.

The was developed by the Local News Experimental Testing Lab () at ������’s in partnership with , a nonpartisan nonprofit coalition. The initiative brings together research from disciplines including communications, economics and political science.

Since the start of this century, nearly 40% of all local U.S. newspapers have closed, leaving 50 million Americans with limited or no access to reliable local news. The number of local journalists in the United States has fallen by more than 75% since 2002, according to Rebuild Local News’ .

This decline has led to a wave of new scholarship about the impact of local news, however, and the Research Hub aims to make that work accessible.

“Though the industry is facing many crises and issues, it’s an exciting time to study local news,” says , director of Local NExT Lab and senior researcher at the . “There is so much good work being done across disciplines. We wanted to help ensure that the industry can benefit and use this research to make arguments to policymakers, funders and audiences about their civic and economic value.

Darr is also an associate professor of communications in the , which co-leads the institute with the .

“To move the needle on policy, we need more than just anecdotes; we need data and evidence that demonstrates the specific needs and measurable impact of local reporting,” says Steven Waldman, president of Rebuild Local News.

The Local News Research Hub provides that essential evidence by showing policymakers how a lack of local news leads to higher taxes, increased corruption and lower civic engagement, Waldman says . “By identifying these gaps, we can help craft targeted solutions that ensure every community has the information it needs to thrive.”

The project also includes a search function, key findings and summaries, and links to source materials. The resource builds on an earlier developed by the Democracy Fund, an independent foundation that supports initiatives that foster reliable, equitable and community-focused journalism.

“We know a lot about why local news is declining and what’s at stake for communities,” says , IDJC research director and professor of at the Maxwell School. “This resource bridges the gap between that research and the people positioned to do something about it.”

Based in Washington, D.C., the IDJC engages in research, teaching, experiential learning, partnerships and events to address challenges to democracy related to the information environment.

“Strengthening local news reduces polarization and empowers communities,” says , Kramer Director of the IDJC and professor of practice of at the Newhouse School. “We are proud of Local NExT’s innovative work and our partnership with Rebuild Local News.”

The nonprofit Rebuild Local News is a coalition of more than 55 organizations representing more than 3,000 newsrooms and 15,000 journalists. The coalition advocates for public policies to strengthen community news and information.

For more information on the hub or to contribute to the database, contact Darr at jpdarr@syr.edu or Matt Baker, research director at Rebuild Local News, at mattbaker@rebuildlocalnews.org.

The public relations programs at the University’s have been recognized as the best in the country by the Public Relations Society of America (PRSA).

The Newhouse����and����public relations programs each received prestigious Silver Anvil Awards during the����on May 14 in New York City. The honor goes to the nation’s outstanding higher education programs in public relations.

, a professor of practice and chair of the PR department, and��, assistant teaching professor and director of the PR master’s program, accepted the awards for the Newhouse School.

PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the United States and around the world. The Anvil Awards represent the highest standard of performance in the public relations profession.

The University’s����announced the winners of the 2026��, which recognize excellence in media industry reporting.

The top prizes were announced Tuesday night at an event in New York City that also featured a conversation with NBC News journalist and “Dateline” anchor Lester Holt,��.

Cheryl Wills ’89, an Emmy Award-winning journalist and anchor for Spectrum News NY1, served as master of ceremonies.

Finalists were��. Chosen by a panel of journalists and journalism educators, the winners of the juried categories are:

Best Single Article/Story

Jesse Barron
The New York Times Magazine
“”

Best Profile

Antonia Hitchens
The New Yorker
“”

Best Commentary

Pamela Alma Weymouth
The Nation Magazine
“”

Best Media Newsletter

Oliver Darcy
Status

• “
• “
• “

Special Topic: Best Coverage of the Future of Late-Night Television

Kayla Cobb and Adam Chitwood
TheWrap
“”

John M. Higgins Award for Best In-Depth/Enterprise Reporting

Josh Dzieza
The Verge
““

Additionally, the following�� were formally presented:

Fred Dressler Leadership Award

NBC News award-winning journalist and “Dateline” anchor

Lorraine Branham Award

About the Mirror Awards

Established by the Newhouse School in 2006, the����honor the writers, reporters and editors who hold a mirror to their own industry for the public’s benefit. The competition is open to anyone who conducts reporting, commentary or criticism of the media industries in a format intended for a mass audience. Eligible work includes print, broadcast and online editorial content focusing on the development or distribution of news and entertainment. Winners are chosen by a group of journalists and journalism educators.

Ads generated by artificial intelligence are nearly indistinguishable from human-made ones, but new research shows they consistently underperform compared to human-made work when it comes to predicting short-term sales impact.

The�� from global research firm Ipsos in collaboration with two faculty members from the�� tested 20 ads across 10 brands with 3,000 U.S. respondents. They found that human-made ads outperformed their AI counterparts, though the gap between the two was surprisingly slim.

The study paired existing human-made ads, produced before 2021 to ensure AI tools were not used, with fully AI-generated counterparts built from the same strategic brief, the document that ad professionals use to outline objectives, messaging and tactics for a campaign. Ads were then viewed by real consumers.

The results challenge assumptions the advertising industry can no longer afford to ignore, faculty ��and�� say, while the project overall reflects Newhouse’s commitment to train students with the skills and forward-thinking strategies needed to be effective and ethical communicators.

The Research Team

Peruta, director of the����M.S. program, and Riby, professor of practice in the��, led the University side of the study. Ryan Barthelmes, senior vice president of creative excellence at Ipsos, guided the project for the research firm.

Peruta oversaw the technical process of deconstructing existing ads and building the pipeline to produce their AI counterparts. AI was assigned to do everything a creative team would do, from interpreting strategy to developing a concept to producing the final spot.

“The human ads and the AI ads started from the same brief,” Peruta says. “The only thing that changed was who made them, and that’s exactly what we wanted to measure.”

Riby brought advertising strategy and creative expertise, including insights drawn from her The Big Idea in Advertising class, where Newhouse students have spent three years creating AI-generated ads and evaluating the results.

The 10 brands selected for the project spanned various sectors, including consumer packaged goods, fashion, automotive and technology: Cheerios, Chewy, Febreze, Fiat, H&M, Old Navy, Herbal Essences, Ray-Ban Meta, TurboTax and Visa.

Raina Rice ’26, an advertising major, supported the project behind the scenes, helping organize and manage the ad assets across all 10 brand pairings.

What They Found

The study produced three findings that promise to generate conversation across the advertising industry.

• Consumers largely cannot tell the difference.��Only 13% of viewers who saw an AI-generated ad were at least somewhat confident it was made by AI—the same share as viewers who suspected human-made ads were AI-generated. With 40% of all viewers uncertain either way, the line between human and machine-made advertising is blurring quickly.

• Despite that perceptual similarity, a measurable effectiveness gap emerged.��Using Ipsos’ sales-validated measures of advertising performance, human-made ads over-indexed against the benchmark by 11 points on average, while AI-made ads under-indexed by five. In practical terms, human ads are predicted to drive stronger short-term sales impact. AI can produce credible work, but on average it does not move the needle the same way.

• AI performed best when the brief was straightforward and product-driven, but struggled when the creative challenge called for storytelling, emotion or a genuine point of view.��The strongest result in the study came from the Cheerios pairing, where a deeply human brief produced the highest combined effectiveness scores across both versions.

“Every semester in my class, I watch students create AI ads about themselves, and not one of them has ever loved their output enough to put it on their refrigerator,” Riby says. “That reaction is the premise of this entire study. If the creators themselves are underwhelmed, why would we expect consumers to feel differently? The data now backs that up.”

An Industry Perspective

Barthelmes says the study addresses a question the advertising industry has been circling but is reluctant to answer directly.

“Every [chief marketing officer] is being asked whether AI can replace their creative agencies, and creative directors are wondering about their futures,” Barthelmes says. “This research gives us a framework for that conversation. AI is a powerful tool, but the data shows that the human capacity for storytelling and emotional connection still creates a measurable competitive edge. The future is humans and AI working together.”

Looking Ahead

The Newhouse-Ipsos partnership reflects the school’s broader investment in industry-facing research that shapes how the next generation of communicators understands and works alongside AI.

The study’s key recommendation is clear: do not settle for “good enough.” AI has an important role in modern campaign strategy and execution, but it is not a replacement for the human-led creativity needed to deliver a competitive advantage.

On Jan. 2, Justin Dalaba’s phone rang.

It was his former professor, , who teaches photojournalism, documentary photography, filmmaking and visual storytelling at the , with a question.

Did Dalaba G’25 want to come with him on assignment for National Geographic to photograph turtles under the Canadian ice? Before he could second-guess himself, Dalaba said yes.

“It was definitely a rare opportunity,” Dalaba says. “Those kinds of stories don’t just happen in that way. And he pretty much said, ‘Well, we’ve got to leave in about an hour. So are you ready to go?’”

Luckily, Dalaba had his go-bag ready and the batteries for his cameras were charged. Later that day, the Newhouse graduate was driving to Canada with his former graduate advisor.

Peering Under the Ice

The January assignment Snyder brought Dalaba onboard for is part of work he’s been doing for the last three years for the Preserving Legacies project. The organization funded by the National Geographic Society highlights how World Heritage Sites, along with cultural heritage and natural heritage sites, can be adapted to climate change. Working on a long-term grant, Snyder tells the stories of communities working to adapt and preserve the sites.

One of the stories he was assigned to work on was about how biologist Grégory Bulté is studying a . The creatures are one of the world’s northernmost reptile species in the system, a UNESCO World Heritage Site that runs from Ottawa to Lake Ontario. During the winter months, the turtles live underwater and bring their body temperatures down to near-freezing. They don’t eat, breathe or mate, waiting under the ice until they can emerge in the spring.

Bulté, who has been studying the turtles for 20 years, has observed when ice thins during the winter, principally because of climate change, it allows river otters to slip under and eat the turtles. In 2022, he documented 10% of the turtle population in Ontario’s Opinicon Lake died, likely because of otters.

“Because they can’t move, it’s a free snack,” Snyder says.

In 2025, Snyder went up to do a story on Bulté and his work, but a blizzard prevented him from getting the images he needed.

For the return trip in January, Dalaba helped Snyder design a rig system to capture the images of the turtles under the ice. Not only was it freezing and underwater with low visibility, but they had to be sensitive to the turtles and avoid disturbing them.

“They’re not supposed to move very much,” Snyder says. “You have this tiny window to operate.”

The videos and photos they captured were published as part of a in National Geographic, one of the publication’s most-viewed stories of the month. The images may also be the first-ever published of turtles under the ice.

What Went Into the Shoot

Snyder says the recent Newhouse grad proved “instrumental” in helping him get video and photographs on the shoot.

“He’s both incredibly technically capable and he’s a very, very good image maker and storyteller,” Snyder says. “He can do that across platforms with photo, design, video, and that’s super, super important.”

The shoot required them to get up at 4 a.m. and trek through the snow, pulling their gear on a sled across the frozen lake. At one point, the equipment got too cold and the mount they were going to use to submerge the camera broke, so they had to remount their gear on the fly.

The pair also had to work closely and build trust with Bulté, listening when the scientist expressed concern about the impact on the turtles if they pushed the shoot longer.

“That’s a powerful learning opportunity for someone working in the documentary space to understand—it’s not all about you, it’s not even all about the image,” Snyder says. “At the end of the day, it is about the ethics that underlie this practice. It is about relationships, and it is about doing the maximum amount of good with the work you’re doing.”

He says Dalaba had the ability to be adaptive, not just with the changing weather around them and the physical demands of the assignment, but to be collaborative and responsive to the other people and species involved.

“Both the practice and the product of documentary work is relationship building,” Snyder says. “You need to be highly relational. It’s a soft skill in a lot of ways, and he has this aplomb.”

Dalaba and Snyder both came to photojournalism and documentary work with science backgrounds. Dalaba previously worked as a wildlife biologist in conservation, while Snyder is a geologist and climate scientist by training.

For Dalaba, working on the assignment felt like the culmination of his path as a wildlife biologist turned storyteller.

“Seeing that come together went beyond the personal gratification and more of that deep hearted feeling of this is what a collaboration feels like,” he says. “It was a collaboration between two storytellers, scientists, multiple climate custodians who are working to adapt their heritage in Canada.”

The experience also resulted in additional work for Dalaba with Preserving Legacies. The former wildlife biologist says he’s excited to continue that work, telling stories of hope and resilience related to climate change.

has called Super Bowls, NBA Finals, the Olympics and the Kentucky Derby from broadcast booths around the world. On Sunday, he returned to where it all started to send ������’s Class of 2026 off with a challenge: keep chasing your dreams, and “don’t leave your childlike wonder behind.”

“All of you have a Syracuse story,” Tirico told the approximately 6,679 graduating students inside the JMA Wireless Dome. “Here, you formed a foundation of resiliency. You learned to deal with the curves that the road ahead provides. I hope in years to come, when you tell your Syracuse story, it involves your dreams and it’s eventually going to include how you kept chasing them.”

Tirico, who serves as vice chair of the , is the of “Sunday Night Football” and “NBA on NBC,” and serves as the primetime host for NBCUniversal’s coverage of the Olympics. He has interviewed such elite athletes as Super Bowl-winning quarterbacks Tom Brady and Peyton Manning, four-time NBA champion LeBron James, and Olympic gold medalists Michael Phelps, Simone Biles and Lindsey Vonn.

Tirico compared the graduates to those world-class athletes, encouraging them to draw on the same traits that carried them through Syracuse to achieve professional success.

“They thrived because of their minds, their strength and their ability to out-plan, to outthink and to withstand the scrutiny,” said Tirico, a member of the . “They share a commonality [with you]. They loved what they did and love what they do. Go out and find what you love. Go find what makes you happy and let that fuel you to your future.”

With his mother, Maria, and his wife, Deborah Gibaratz Tirico ’89, in attendance, Tirico took a moment to celebrate the moms who were cheering on their graduating students. Tirico asked the Class of 2026 to get out of their seats and give the moms a round of applause and a big wave while wishing them a happy Mother’s Day.

Tirico recalled growing up in a single-parent household, crediting the support he received from “a village of amazing family members” with helping him become a first-generation college student. Tirico earned dual bachelor’s degrees in political science from the����and the��,��and in broadcast journalism from the��.

He emphasized maintaining the strong relationships the Class of 2026 formed with their friends and professors while on campus.

“Many of you are surrounded right now by your closest friends and you’re sitting with your crew. Forty years after starting the journey, for me, my life is still filled with my day ones from Syracuse. The people I met in that very first class at Newhouse. The people who I called games with on ,” Tirico said. “Many of those people are going to be your people for the rest of your life.”

Tirico closed by welcoming the newest members of the ������ alumni network, consisting of more than 250,000 alumni worldwide.

“Since I live in the space of sports, today is one of the best game days of the year because we get a few thousand new teammates,” Tirico said. “You are now part of the Syracuse alumni team, and it’s the best team in the world.”

Graduation day is fast approaching with its blur of hugs, happy tears and mortarboard tosses—which means the photos have to do the heavy lifting of preserving it all. Whether you’re the graduate, the proud parent or the friend drafted as the unofficial photographer, a little preparation goes a long way toward capturing images you’ll want to commemorate 2026 Commencement.

For advice, ������ Today turned to renowned portrait photographer, , Distinguished Professor of Photography in the . Heisler has , shooting more than 70 cover portraits for Time alone and having his photographs and visual essays appear in Life, Sports Illustrated, The New York Times Magazine and ESPN among others.

With graduation season in full swing, Heisler, whose portrait subjects have ranged from presidents to rock stars to Olympic athletes, shares 10 tips for making the most of the moment—including the best place on campus to take a picture.

1. Use Your Phone

There’s no need for fancy equipment to capture a great picture.

“Honestly, these days we can truly take terrific portraits with our phone, plus it’s the camera we always have on hand and are most familiar with!” he says.

2. Use ‘Portrait’ Mode If You Can

Heisler recommends opting for the portrait setting on your phone’s camera if you can, which will allow you to blur the background to your taste after you take the picture.

“You can always just use the regular “PHOTO” setting if you want a really wide view (use the “0.5” lens setting) or a closeup (set it to “2x” or “5x”),” he says.

3. Change the ‘Lens’ Setting

If you’re able to adjust for portraits, Heisler says it’s worth changing the setting on your phone’s camera’s “lens” to 2x from the typical default of 1x, which tends to give more of a wide-angle. The zoomed-in setting will be worth it, he says.

“The portraits will look more natural and flattering,” he says.

4. For Group Shots, Have a Line of Sight

If you’re taking a group shot, make sure no one is obscured by someone standing in front of them.

“Tell the group, ‘If you can see me, I can see you,’” Heisler says.

5. Get a Laugh and Take a Lot of Pictures

To avoid that pained, posed group shot, Heisler recommends telling everyone you’re going to take the picture on the count of “three.”

“Then shoot on ‘TWO!’ Or even ‘ONE!’” he says. “They’ll all laugh, then quickly shoot another while they’re laughing. In fact, shoot a bunch. Digital photos are free!”

6. Avoid Shooting From Eye Level

Heisler says the most common mistake people make is to take their pictures from eye level.

Instead, he recommends “crouching slightly,” which you’ll often see professional photographers doing.

“The reason is that the busiest, most distracting part of the background is right at the horizon line—people, cars, signs, trees,” he says. “And the horizon always lines up with where you are and moves with you. If you move up, it moves up; if you go lower, it goes lower in the frame. If you shoot from eye level, the horizon is right at your subject’s eye level, so the most distracting part of the background is right behind their head.”

Crouching just a little, drops the horizon to the shoulder height or lower of your subject, so their head is now above it, freed from the visual distractions.

7. Shoot in Aperture Priority Mode

For those using a DSLR or mirrorless camera—where you can swap out the lens as opposed to a point-and-shoot or phone camera where the lens is fixed and built in—to capture the day, Heisler says it’s best to shoot your pictures in aperture priority mode (A or Av).

“This means that you choose the aperture (or ƒ/stop), so you decide how much is in focus, and the camera takes care of the rest,” he says.

8. The ‘Iconic View’ on Campus: The Hall of Languages

Heisler recommends opting for the “iconic view” of the Syracuse campus for your pictures: looking up at the Hall of Languages, which was the first building constructed on campus, dedicated in 1873.

The photographer says there are many “excellent vantage points” for your photos starting from the bottom of the hill at Waverly Avenue, where you can also capture the “������” sign spelled out.

“Virtually anywhere up from there will work well, all the way up to the steps of the building, even off to one side or the other to see the trees,” Heisler says. “Your subjects can stand, you can arrange them on the steps or they can find a quiet spot to sit off to one side in the grass.”

Another good thing of taking pictures at the Hall of Languages: it faces north, so your subject will too. The sun stays behind them, and no one has to squint.

Editor’s note: The Remembrance Wall, which is on the slope in front of the Hall of Languages, is an active memorial and people should not sit or stand on top of it for photos.

9. The Light Will Get Better As the Day Goes On

“The light just gets prettier later in the day toward sunset as the sun moves lower in the sky and to the west,” Heisler says.

That would be to the photographer’s right, looking uphill.

And if rain or clouds are in the forecast, Heisler says to bring a waterproof camera.

Though, he adds, most phones are pretty water-resistant.

If it’s really raining, he recommends leaning into the weather by bringing an umbrella to use as a prop. You’ll be able to shoot wherever you want and also give your subject something to play around with, while providing some shelter from the storm.

“This may sound strange, but placing your person a foot or two inside an open doorway looking out at you could be the way to go for a single portrait,” Heisler says. “While you’ll be out in the rain (with your now-available umbrella), your model will be bathed in beautiful light. This can be equally useful on a clear day; skillful fashion photographers employ it as their go-to solution to escape harsh midday sun.”

Using the “portrait” setting on the phone with that posing will once again do wonders to take the distracting background and save the focus for family and friends.

“If you have a fancy camera, try a zoom setting longer than 100mm for a flattering perspective, and leave your aperture wide open for shallowest focus – on most lenses ƒ/2 to ƒ/4 will blur the background beautifully,” Heisler says.

10. Have Fun

Heisler’s final piece of advice is to have fun while you’re taking pictures of the day.

“Shoot fast to catch great expressions while people are fresh,” he says.

When shots sounded at the , Ben Bascuk’s first instinct was to reach for his phone to start reporting.

Bascuk ’27, a broadcast and digital journalism major in the , was attending the event as a White House Correspondents’ Association (WHCA) scholar and was seated in the ballroom of the Washington Hilton. Recounting the events to ������ Today, he says he heard a series of muffled pops.

At first he thought it was an issue with the music playing—or a tray being dropped or someone pounding on a table.

“Those noises were anything but gunshots,” Bascuk says. “When the music stopped, I sat there staring at the back of the room. The room fell into an unnerving quiet. Around me, students began ducking under tables as red wine seeped across white tablecloths.”

Soon Secret Service agents rushed past, shouting “shots fired, get down,” he says. The agents brushed against his chair as they moved toward the stage, where counter assault teams raised weapons toward the crowd from the podium.

Bascuk says he watched as Tulsi Gabbard, the director of national intelligence, was escorted out behind him.

With one hand gripping the back of his chair, Bascuk says his other hand held his phone, recording. He soon called his mom and began answering a flood of texts to let loved ones and friends know he was safe.

“Moments later, a CSPAN photographer told me the shots had been fired in the hotel lobby, not inside the reception room,” Bascuk says. “That was the relief I needed to start reporting.”

The man accused of attempting to storm the dinner early into the evening allegedly tried to run near the ballroom, exchanging gunfire with Secret Service agents. The man, later identified as Cole Tomas Allen, was tackled and taken into custody. He has been of President Donald Trump.

Once he knew the danger was not immediate, Bascuk, who has been interning for Spectrum News in Washington, D.C., made his way to his network colleagues in the banquet room. He began sending updates to , the University’s student-run television station, and his Spectrum colleagues.

In the hour following the shooting, Bascuk says he went fully to work in reporter mode “without fully processing what had happened.”

“I wouldn’t say I was ever scared or in fear of danger,” he says. “I was shocked and startled. Others, especially those closer to the back, experienced it differently. Some cried, some gasped and others . In that moment, there was confusion, but not chaos. My first priority was making sure my family knew I was OK.”

Even when focused on reporting, he says it was important to take a moment “to be human.”

“Journalists are some of the most loving, caring and kind people you will ever meet, and that was truly on display [that] night,” Bascuk says. “Reporting in crisis situations isn’t something you think about in the moment or even remember after. What I do remember are the conversations I had and the faces of those around me.”

Bascuk has been in Washington for the spring semester reporting for Spectrum News while studying away at . The dinner was his first time reporting on an active scene.

In those moments, he says he found, “instinct is everything.”

“Instinct comes from practice,” he says. “Before any reporting happens, you have to protect your own safety and the safety of others, mentally and physically. Every story, no matter how small, helps build the skills you’ll rely on when you least expect it. A live shot from a derby race, a feature of a local butcher shop or a story about Christmas lights—each one builds the instincts you’ll rely on when it counts.”

Newhouse Dean Mark Lodato was also in attendance that night, present as a guest of alumna Weija Jiang G’06, the current WHCA president and senior White House correspondent for CBS News. , Lodato pointed to Bascuk’s reporting during the unsettling circumstances.

“Ben, like so many other journalists in the room, jumped into action and reported for,’s student-run television studio,” Lodato wrote. “I want to note when the Newhouse team checked in on Ben, he immediately replied to let them know he was safe, so not only was he being a professional journalist, but he was also keeping the school informed.”

Bascuk, for his part, says he’s not sure he could have continued to report the events of the evening without the support of his fellow WHCA scholars and Spectrum colleagues.

“They were my crutch in the moment and in the days that followed,” he says. “I feel incredibly fortunate to have such a strong support system in Washington, D.C., Syracuse and back home in Ohio. I’m deeply grateful to my friends, family, professors, the WHCA and my mentors for their continued support and outreach after [that] night. The Newhouse community was spread throughout the ballroom at the Washington Hilton, and somehow, I was able to connect with so many of them before and after everything unfolded.”

Even with what he experienced, Bascuk says it was an honor to attend the dinner.

“Although the evening didn’t go as expected, it hasn’t discouraged me from reporting; in fact, it reinforced just how vital storytelling is to our democracy,” he says.

Three ������ seniors are about to do something no one has done before: graduate with a degree in .

Ryan Blankenhorn ’26, Cole Hilary ’26 and Brianna Nechifor ’26 were drawn to the interdisciplinary program for its blend of sport management, digital media and gaming through classes offered by the�� and the .

They entered with different esports backgrounds—Blankenhorn as an avid gamer, caster and coach, and Hilary and Nechifor producing, directing and supporting the live streaming of varsity esports competitions—and will leave as trailblazers, the first students with an esports degree.

“I came to Syracuse because I wanted to help this esports program grow, which I knew would advance my career at the same time,” says Blankenhorn, who broadcasts Syracuse’s varsity esports competitions. “To be part of the inaugural class that sets the stage for future esports students really means a lot.”

Leading up to Commencement, the trio reflects on making history and shares how the degree will help with their post-graduation career goals.

How special is it to be part of the inaugural esports graduating class?

Ryan Blankenhorn: “I wanted to leave something behind not only as a legacy, but as something that future generations of students can build on what we started. This program required risk-taking, ambition and desire, and while there may only be three of us graduating now, there’s going to be a lot more students graduating in the next four years. I appreciate knowing there are people who are going to continue to grow that foundation.”

Cole Hilary: “This is a conversation starter and will give us a huge leg up. This degree gave all of us so many different skills, from communications to event management and event production, and those skills can easily transfer over to other industries. It’s a valuable degree that will open a lot of doors.”

Brianna Nechifor: “It’s amazing being part of this first class. That’s why I joined, to make a lasting impact. I wanted to take those first steps for students like me who want to make a career out of esports. I wanted to be part of making history. This has been a great experience. I’ll be sad to go but I’m very happy we have left this imprint because esports is a major that offers students so many interesting opportunities.”

How has the esports degree program left a lasting impression on you?

Hilary: “I chose a business focus because I was receiving plenty of hands-on experience on the esports production side and I wanted to balance my skills. The business side has shown me how much I like marketing esports and working with companies to advance esports. Learning how to plan esports events helped me see the field in a different way.”

Nechifor: “When the degree program became a reality, I wanted to gain tangible skills that can carry over to jobs in the fields of sports, esports, traditional entertainment and business management. It has been amazing, building up this program and being part of the first graduating class. I love the direction this program has taken.”

Blankenhorn: “Esports is a relatively new industry. Whether you’re an event organizer, a coach, a student competitor or a caster, you’re constantly going to be changing as the industry evolves. I learned how to become a problem-solver while learning how to stay calm under pressure. This management major helped me understand that things are going to go wrong no matter how thorough your plan is. I’ve learned how to become a leader, someone who knows how to adapt.”

What are your post-graduation plans?

Nechifor: “I’ve accepted a full-time role as a broadcast multi-skilled operator at Gravity Media on assignment with Riot Games. Gravity Media is a remote broadcast center for Riot Games. This is honestly my dream job! I’ll be working in Washington state starting in June, and I cannot wait to make an impact there!”

Blankenhorn: “I’m beginning a master’s in management and human resources program at the University of Tennessee while helping grow Tennessee’s esports program. They’ve had an esports club program for more than a decade, and I want to help Tennessee become the first SEC Division I school to earn varsity esports status.”

Hilary: “I want to run my own production team or serve as a content director for a professional organization. I’ve always enjoyed creating content, and with esports, I love being able to share that content and those stories live with the audience. Being able to tell a story live and use that content to entice and excite people to watch a competition motivates me.”

������ Libraries’ LaunchPad hosted an inaugural Athletes for Data Sovereignty (A4DS) Summit and Pitch Competition, in partnership with UMiEconomy through its Charitable Foundation, , on April 24. The pitch competition was open to student-athletes, student-athlete alumni and student entrepreneurs with sports-related ideas. Winners of the pitch competition were:

• Gabriel Josefson ’28 (Martin J. Whitman School of Management), founder of XCHKR, won the grand prize of $2,000.
• Zach Richter ’26 (College of Arts and Sciences) and Taran Singh ’26 (Whitman School), founders of Wavelength, tied for second place, winning $750.
• Edouard Agbor G’27 (School of Information Studies), founder of GritGateway, also won $750 for second place.
• Marissa Johnson ’26 (S.I. Newhouse School of Public Communications), founder of Gymify, won $250.
• Dylan McKinley ’26 (Newhouse School), founder of DylanDoesBasketball, won a Tier 1 Marketing Package from UMiEconomy.
• Jase Malloy ’27 (School of Information Studies), founder of ErgoCraft, won a Tier 2 Marketing Package from UMiEconomy.
• Ethan Barone ’26 (Whitman School), founder of CaneCLamp, won a Tier 1 Intellectual Property Legal Package
• Jonathan “Jack” Wren ’26 (Whitman School) and John “Trey ” Adams III ’26 (Whitman School), founders of Happy Duck, won a Tier 2 Intellectual Property Legal Package

In addition to the pitch competition, the summit included interactive games and workshops around the importance of data in industries such as sports, healthcare, media and finance, and how startups can build long-term value beyond short-term deals.

������ Libraries recognized its student employees with an awards celebration on April 20. The Libraries typically employs about 150 undergraduate and graduate students each year to contribute to the safety of Libraries’ spaces, the quality and repair of collections, and service support to patrons and student entrepreneurs.

Supervisors nominate student employees who have demonstrated dedicated service over time and significant contributions that have made a lasting impact on the Libraries.

The Libraries recognize these students through the generous support of Kathy and Stanley Walters, the family of Patricia Kutner Strait and the many donors to the Libraries Dean’s Fund.

In addition, this year the Libraries acknowledges Carole and Glenn Johnston for their gift in honor of their daughter, Beth Ann Johnson, who was killed in the Dec. 21, 1988, bombing of Pan Am Flight 103 over Lockerbie, Scotland.

“We are incredibly fortunate to work alongside our library student employees, whose energy, commitment and talent strengthen our community every day. In my role, I see firsthand the meaningful impact they have across our organization. Many of these students stay with us throughout their time at ������, growing into trusted and valued members of the SU Libraries community,” says David Seaman, dean of the Libraries and University Librarian.

2026 student award recipients and their respective Libraries departments are:

Kathy and Stanley Walters Student Employee Scholarship Awards

• Souleymane Bah ’26 (College of Arts and Sciences and Maxwell School of Citizenship and Public Affairs), floor monitor, Libraries Facilities and Security
• Niah Edwards ’26 (S.I. Newhouse School of Public Communications), public services student, Special Collections Research Center
• Grace Hoffman G’26 (College of Law), graduate assistant, Access and Resource Sharing
• Ava Lubkemann ’27 (College of Engineering and Computer Science), Orange Innovation Scholar, Strategic Initiatives
• Duyen Thum Pham ’26 (College of Visual and Performing Arts), student assistant, Access and Resource Sharing
• Katie Ryder ’26 (College of Visual and Performing Arts), preservation assistant, Access and Resource Sharing
• Alexander Schulz G’26 (School of Information Studies), Information Literacy Scholar, Information Literacy

Patricia Kutner Strait Student Scholarship Awards

• Mason Burley ’27 (School of Education), preservation assistant, Access and Resource Sharing
• Alani Henderson ’26 (College of Arts and Sciences and Maxwell School of Citizenship and Public Affairs), floor monitor, Libraries Facilities and Security
• Anna Shuff G’26 (School of Information Studies), graduate student archivist, Special Collections Research Center
• Anthony Thomas ’26 (School of Information Studies), innovation mentor/marketing team lead, LaunchPad
• Sreynoch ‘Jess’ Van ’26 (S.I. Newhouse School of Public Communications), photographer/videographer, Marketing and Communications

Dean’s Commendations Awards (in memory of Pan Am 103 victim Beth Ann Johnson)

• Hadja Fatoumata Barry ’26 (School of Information Studies), floor monitor, Libraries Facilities and Security
• Joel Carpenter G’26 (School of Information Studies), Information Literacy Scholar, Information Literacy
• James Harman ’26 (School of Information Studies), student worker, Access and Resource Sharing
• Iman Jamison G’26 (School of Information Studies), graduate instruction assistant, Special Collections Research Center
• Calvin Silver ’26 (School of Information Studies), public services reference, Special Collections Research Center
• Grace Suhadolnik ’26 (School of Information Studies), student worker, Learning and Academic Engagement
• Camren Wych’26 (College of Visual and Performing Arts), floor monitor, Libraries Facilities and Security

Honorable Recognitions:

• Khadija Kante ’26 (Arts and Sciences), floor monitor, Libraries Facilities and Security
• Philomena Kern’26 (School of Information Studies), student archival processing assistant, Special Collections Research Center
• Hannah Marosi G’26 (School of Information Studies), collections team graduate student worker, Department of Research and Scholarship
• Alexus Rowe ’26 (Arts and Sciences), floor monitor, Libraries Facilities and Security
• Mera Singh ’26 (School of Information Studies), floor monitor, Libraries Facilities and Security
• Fatumata ‘Nima’ Sow ’26 (School of Information Studies), floor monitor, Libraries Facilities and Security
• Haven Travis G’26 (School of Information Studies), graduate student assistant, Access and Resource Sharing
• Jiaying Wang ’26 (Arts and Sciences), public services student employee, Special Collections Research Center

������ is launching a minor in the creator economy, the first academic offering from its trailblazing Center for the Creator Economy, providing a new path for students to build careers in content creation, digital entrepreneurship and the fast-growing ecosystem reshaping how ideas, audiences and businesses are built online .

Slated to begin in fall 2026, the minor highlights the University’s commitment to prepare students for dynamic opportunities in an expanding sector of the economy, where creative entrepreneurs can produce and monetize content across digital platforms such as YouTube, TikTok and Substack.

While a handful of institutions have introduced content creation programs, the ������ minor��is distinguished by��the��integration of courses offered by��the��renowned S.I. Newhouse School of Public Communications and the top-ranked Martin J. Whitman School of Management, which co-lead the Center for the Creator Economy.

The minor also includes electives offered by other schools and colleges, including a Name, Image and Likeness class offered by the David B. Falk College of Sport and Music Industry Marketing and Media class offered by�� the College of Visual and Performing Arts.

“The creator economy is one of the fastest-growing sectors in the world, and ������ is uniquely positioned to prepare students to lead in it. This minor brings together two of the country’s premier schools in communications and business to give students the skills, strategy and confidence to build something that lasts,” says Acting Chancellor J. Michael Haynie. “That is exactly the kind of bold, interdisciplinary thinking that defines what we do here.”

The curriculum for the minor��includes��three��required courses:

• Introduction to the Creator Economy: A Newhouse class that surveys media industries and platforms with an emphasis on the intersection of creators with topics including brands, entertainment, sports, gaming, news and music.
• Business Toolkit for Creators: A Whitman course that focuses on the business tools needed for creation, including monetization, developing strategic partnerships and customer acquisition.
• Entrepreneurship: Students can choose one of two hands-on entrepreneurship courses where students work on their own creator startup: Launchpad (at Whitman) or New Media Venture Launch (at Newhouse).

Students can then choose��three��courses��from a menu of electives that meet their career goals, spanning topics including entrepreneurship and emerging enterprises, electronic retailing and marketing, social media for communicators and sports content for social platforms.

The��debut of the��minor punctuates a productive first year for the Center for the Creator Economy,��which also opened its physical home at the Newhouse School this spring.��The space��features��areas��for collaboration, programming and��video and podcast production.

Programs and academic offerings from the center are available to students from all schools and colleges at ������, and the��minor’s��interdisciplinary design reflects the scope of the��creator��economy itself. According to Goldman Sachs Research,��67 million people��globally work as full- or part-time creators, and the sector could be worth��nearly��$500 billion��by 2027.

“What excites me most about the Center for the Creator Economy and this new minor is that they reflect a deeper commitment from ������: We’re preparing students for where the economy is going, not where it has been,” Haynie says. “As the center grows and its physical home at Newhouse comes to life, I believe SU will become the destination for students who want to turn their creativity into a career.”

The Center for the Creator Economy launched��in November��2025��with��a kickoff celebration at the Whitman School in Syracuse, followed by events during the��spring��semester in New York City,��Washington, D.C.��and Los Angeles.