The granite pavers crisscrossing the Newhouse Family Plaza have anchored one of the University’s most recognizable gathering spaces for decades, connecting three buildings built across three different eras. This summer, major work is being done on the plaza.

Beneath the pavers sits a drainage system that has shifted, tilted and needed repairs over the years. This summer marks the start of a comprehensive renovation that will replace the membrane, drains and pavers across all three sections of the plaza, work that campus planners say should keep the space watertight and stable for years to come.

To understand what goes into balancing infrastructure needs with the character of a beloved campus space, ������ Today spoke with Brenda Law ’90, a campus architect and alumna who has worked in facilities planning for about 30 years. Law, associate director of design in walked through the technical work behind the project and the choices made to preserve what makes the plaza feel like .

A Roof in Disguise

The Newhouse complex was built in three phases, with , Newhouse 2 joining in 1974 and Newhouse 3 completing the school in 2007.

According to Law, the Newhouse plaza is largely original to the school’s older buildings. In addition to being a gathering place on campus, the plaza serves as a roof to occupied space below.

The original drainage system, built with Newhouse 1, allowed water to filter through porous concrete to drains beneath, while later construction added a different system for Newhouse 2 and 3.

“This project is really a comprehensive replacement of all three sections and there will be a new roof membrane below, so the roof drains below will be replaced and the new pavers will be installed on a pedestal support system,” Law says. “It will ensure that the whole thing is watertight and it should last many, many years. And on top, the pavers will be set level and true.”

Work on the project will extend into the fall semester.

What Visitors Will Notice

Visitors will also notice changes on the surface after the project is complete. A new snow-melt system installed beneath the plaza’s major pathways will keep them clear during winter months.

The new pavers themselves will look a little different, too.

They will be slightly darker than the old pavers, but they will still be in the warm tones—gray, beige, pinkish—that echo the Newhouse buildings. Law says her team reviewed dozens of paver options before settling on one with enough color variation to avoid looking too uniform against the older precast concrete facades.

“That’s really our job here at Campus Planning,” Law says. “We really want to preserve our iconic spaces, which doesn’t mean you can’t introduce something new, but we’re sensitive and want to be respectful of historic elements and the historic buildings on campus. The new pavers have a little bit of a rustic tone that relates to the existing buildings.”

The footprint of the plaza itself isn’t changing, but new furnishings will be added for the first time beyond the original seat wall. Newhouse uses the plaza for events, including ones that require tents, so the new gathering areas had to be designed to give people a place to hang out without compromising event space functionality.

“We are eager to see these long-overdue renovations come to fruition to create a reimagined Newhouse Family Plaza,” Dean says. “These changes will create a more dynamic and modern-looking gathering hub while preserving the aesthetics that generations of alumni fondly remember.”

Preserving an Iconic Space

Part of the challenge of projects like the Newhouse plaza redesign is preserving a space with deep institutional memory while still allowing for change.

Law says the goal is that the plaza feels warm and human-scaled.

“Trying to advance things and embrace modernity, but still being respectful to the existing structures is the line we walk, trying to mesh those things,” she says. “Architectural design often contrasts or matches, so it’s finding the right direction and balance.”

That balance is part of Syracuse’s architectural history, visible across campus in how the University has made room for stylistic variety.

“The Hall of Languages is built out of Onondaga limestone, and it was placed at the head of University Ave as the first building on the hill,” Law says. “Crouse College was the second, and it’s vastly different. The University founders decided then to build in the style of the day. And that’s why you see so much architectural variety on campus. I think it’s our green space and our plazas that hold things together, so we’re trying to honor that. To embrace the new technology, to give this place a clean, safe, beautiful plaza, but also be respectful of the old buildings.”

Ryan Schram, a veteran industry leader and strategic advisor at the intersection of content, commerce and creativity, has been named the inaugural executive director of ������’s Center for the Creator Economy.

A first-of-its-kind academic center on a U.S. college campus, the�� aligns strengths at ������ in entrepreneurship, media, communications, athletics and digital infrastructure, charting how higher education can prepare students for the 21st-century economy. Launched last fall, the center is led jointly by the����and the��—two of the top schools in their respective fields.

Schram, who will start Aug. 3, will guide the center’s growth as it expands its academic programs, research and industry partnerships. His appointment brings a practitioner’s perspective to the University’s trailblazing initiative.

��������������ٳ󲹲԰�������for his vision that created the center.

“Syracuse has done what no other university has: build the first academic center for the creator economy with the ambition of becoming the global authority on curriculum, research and rankings in this space,” Schram says. “As someone who has spent the last decade and a half building businesses in this industry, I see real value in leading it from a practitioner’s vantage point. I am excited for what we will build together in the years to come.”

Schram’s 25-plus year career includes extensive experience across public and private companies. He was recognized as a Top 10 Global Chief Operating Officer at the 2023 OnCon Icon Awards and as a Top 101 COO by Boardroom Media in 2022.

Most recently, Schram worked at Particle Wave, where he was managing partner for the boutique advisory firm that counsels leading companies on navigating the rapidly evolving creator economy. He also spent 13 years, including 12 as president and COO, at IZEA, a global leader in professional services, technology and talent representation.

Before IZEA, he was��group��vice��president at Merkle (formerly HelloWorld/ePrize) and held roles of increasing responsibility at Westwood One and iHeartMedia.

“Ryan brings the vision, industry experience and entrepreneurial mindset needed to lead the Center for the Creator Economy at this pivotal moment,” says , dean of the Newhouse School. “He understands how storytelling, audience development, technology and business come together in today’s media landscape. We are looking forward to working with Ryan to build a vibrant hub at the University that leads across the evolving creative economy.”

“The creator economy represents one of the fastest-evolving sectors of the global economy, and Ryan has spent his career helping organizations navigate that change,” says , interim dean of the Whitman School of Management. “His practitioner perspective, combined with his commitment to innovation and collaboration, will help ensure the Center for the Creator Economy continues to shape how we prepare future business and creative leaders.”

Poised to Flourish��

The Center for the Creator Economy enters its second year with expanding programming and positive momentum. The University is launching a creator economy minor this fall, providing a new path��for students to build careers in content creation, digital entrepreneurship and the��practitioner��ecosystem reshaping how ideas, audiences and businesses are��built��online.

Besides courses from Whitman and Newhouse, the minor includes electives offered by other schools and colleges, including a Name, Image and Likeness class offered from the , and Music Industry Marketing and Media from the .

Programs and academic offerings from the center are available to students from all schools and colleges at the University, and the minor’s interdisciplinary design reflects the scope of the creator economy itself. According to Goldman Sachs Research, nearly 50 million people globally work as full- or part-time creators, and the sector could be worth $480 billion by 2027.

The center’s physical home at the Newhouse School, which opened this past spring, features areas for collaboration and programming, and new podcast production booths are slated to open in the fall.

From “Rocket League” and “Valorant” to “Overwatch 2” and “Counter-Strike 2,” it doesn’t matter what game student casters Carson Kass ’28 and Ryan Blankenhorn ’26 are calling.

The play-by-play and color commentary duo has developed an uncanny ability to predict what the other is going to say during a competition. After broadcasting hundreds of matches, Kass and Blankenhorn have formed a back-and-forth rapport and an understanding of what it takes to effectively call esports for Orange fans.

“When I came to Syracuse, [Executive Director of Esports] said he wanted me to bring the broadcast element of what Syracuse could be as an esports program to our broadcasts. Working with Carson has helped me excel in what it means to be a color caster,” says Blankenhorn, who followed Gawrysiak from Shenandoah University to Syracuse and��earned an major from the ��and the��.

Kass brought a traditional background as a sports broadcaster to the esports realm and says he prepares for an esports match with the same attention to detail as if he were calling a baseball or a soccer game.

“You have to get the color commentator involved explaining why something just happened. Ryan and I have called so many games together that we’ve formed this great on-air chemistry,” says Kass, who is pursuing a bachelor’s degree in broadcast and digital journalism from the Newhouse School. “But how we cast a match is different for each game.”

When the Orange women’s basketball team earned its spot in the NCAA Tournament this spring, head coach ’89 wasn’t expecting company from incoming Chancellor J. Michael Haynie on Selection Sunday.

“I’m not thinking anyone is going to come over to our party,” Legette-Jack says of the appearance by Haynie, who had just been named the University’s 13th president and chancellor a week and a half earlier. “And not only did he come, but he stayed almost to the very end. He celebrated with the team and the fans.”

For Legette-Jack, the moment said something about who Haynie is. “He’s a listener. He’s an enthusiast. He’s very intelligent,” she says. “I sense that he’s going to see all of us and our goodness, and if we have struggles, he’s going to be an ear to listen.”

That leadership instinct—to show up, pay attention and treat people like they matter—runs through the accounts of students, faculty, community leaders and national figures who have worked alongside Haynie during his nearly two decades at ������.

He Meets People Where They Are

When , professor and director of the in the College of Visual and Performing Arts (VPA) and a member of the chancellor search committee, invited Haynie to tour the Nancy Cantor Warehouse earlier this spring, she noticed something right away: he came alone.

“There was no driver, no ‘handlers,’ no entourage of any kind,” Stokes-Rees says. “It feels like he really prioritizes doing things himself and taking the time to make personal connections.”

As they walked through the fashion design studio on the seventh floor, Haynie recognized the first student they encountered, by name. He knew her sorority and that he was having dinner with them the following Tuesday.

“This little moment is a perfect example of who he is,” Stokes-Rees says. “Truly student-focused, super friendly and energetic with everyone he meets. He brings a genuine desire to be actively involved in all aspects of University life.”

Legette-Jack sees the same quality in how Haynie communicates. “He can come to your level of communication,” she says. “You don’t feel like you’re speaking to somebody way above you.”

He Listens First, Then Acts

Thomas O’Brien ’25, a VPA film program alumnus and project coordinator with the , traces his working relationship with Haynie to a single moment.

As a junior, O’Brien was invited to speak at New Student Convocation in the JMA Wireless Dome. Afterward, in the green room, Haynie handed him a neon sticky note with his email address and two words: “Let’s talk.”

“I still have the sticky note to this day,” O’Brien says.

Within two weeks, O’Brien was in Haynie’s office discussing his social media business. Over the following year, their conversations shifted. It was no longer about O’Brien’s venture, but explored a bigger question: How could ������ meaningfully explore the creator economy?

That exchange helped lay the groundwork for the Center for the Creator Economy, a joint initiative between the Martin J. Whitman School of Management and the S.I. Newhouse School of Public Communications, where O’Brien develops programming for student creators as the center’s first full-time employee.

“He saw me, heard me and wanted me to succeed. He gave me a shot, and I took it,” O’Brien says. “That’s what university leaders should always aim to do.”

Leonel “Leo” Aviles ’26, a recent graduate of the , Marine Corps veteran and outgoing president of the , experienced a similar pattern of connection leading to opportunity.

After getting to know Aviles through veteran events and regular meetings with the organization’s executive board, Haynie introduced him to Erik Smith, president and CEO of Saab’s U.S. operations, during a Syracuse football game where Aviles was honored as a Hometown Hero. That introduction led to Aviles securing a position as a cyber analyst at Saab after graduation.

“He did this simply because he wanted to help,” Aviles says. “He saw potential in me and took the initiative to create an opportunity without expecting anything in return.”

He Has the Record to Match

Haynie’s reach extends well beyond campus. Bob McDonald, who served as U.S. secretary of Veterans Affairs (VA) from 2014-17 and is the former chairman and CEO of Procter & Gamble, first sought out Haynie as a leader in the veterans space. McDonald asked him to serve as vice chair of the VA’s external advisory committee. When the chair stepped back for family obligations, Haynie became the de facto leader.

“He deserves credit for the transformation of the VA, raising trust among veterans from 47% to near 80%,” McDonald says. “He knows how to lead and is great at building strategic partnerships and robust systems that deliver results.”

That reach is visible in the work Haynie built at Syracuse and championed nationally. Megan Andros, director of workforce and veterans at The Heinz Endowments, has worked alongside Haynie for more than a decade through the D’Aniello Institute for Veterans and Military Families (IVMF), which he founded.

What stays with her is his knack for seeing challenges before others do. Years ago, she was invited to a meeting Haynie convened with the U.S. Department of Defense, bringing higher education and the military together to collaborate—rather than compete—in the face of shared recruiting and enrollment pressures, long before those pressures became the crisis confronting universities today.

“He recognizes the most important issues early, and he gets the right people in the room to work on them before they become crises,” Andros says. “That combination of foresight, conviction, and the ability to move people toward a shared goal for the greater good is exactly what Syracuse needs as it steps into its next chapter.”

Onondaga County Executive Ryan McMahon witnessed Haynie’s steady, guiding hand during the COVID-19 pandemic and the recruitment of Micron Technology to the Central New York region.

“I think certainly his military background played out during the pandemic as the JMA Wireless Dome turned into essentially one of the largest healthcare testing facilities,” McMahon says of Haynie’s track record of leading the University’s COVID response. “Being able to get the school open, and have it stay open, with the rigorous regulatory environment that we were in was a testament to his leadership.”

McMahon sees that same steady hand at work as the region positions itself around Micron’s planned semiconductor investment. “This next chapter is one where the University has real opportunities to grow in disciplines that maybe historically they weren’t competing in,” he says. “He understands the opportunity at hand.”

Back on campus, Stokes-Rees sees a university positioned to meet the moment.

“At a time when higher education faces real disruption, Syracuse needs a leader who leans into innovation rather than away from it, and that is exactly who Mike Haynie is,” she says.

When prominent content creators met with U.S. policymakers earlier this summer during Creator Row, a first-of-its-kind content creator gathering organized by the , ������ was the only higher education institution represented on Capitol Hill.

Thomas O’Brien, project coordinator for the (CCE), was part of the University delegation invited to help inform and educate lawmakers on the unique challenges content creators face and learn more about potential legislative priorities involving creators.

O’Brien met face-to-face with elected U.S. representatives, content creators and employees from leading platforms like YouTube, TikTok, Meta, Patreon, Substack, Adobe and Rumble, to help advance the conversation around the creator economy as a growing economic sector.

“We’re the first school to create an academic resource center entirely focused on social media content creation and the revenue streams that exist within that industry, so it was fitting and a great honor to be able to represent both Syracuse and the Center for the Creator Economy at these events,” O’Brien says. “We’re paving a path forward and it’s an exciting time for content creators.”

It was the perfect opportunity for O’Brien and the University delegation—consisting of Carrie Welch, CCE launch director, and Cameron MacPherson, senior director of operations and government affairs with the —to share how the CCE helps students build real-world skills in media, entrepreneurship and digital strategy.

The CCE,��a joint initiative between the and the , is a first-of-its-kind academic initiative dedicated to preparing students for careers in the creator economy.

Through meetings with elected representatives, the University’s delegation learned why support for the creator economy has become a priority at the local, state and federal levels, and how Congress is addressing the growing gap between what content creators need to be successful with potential overregulation of this emerging industry.

“The room was full of some of the biggest names shaping the creator economy, from tech companies and platforms to creators themselves, and it’s great that ������ was in it,” MacPherson said of the event. “All in all, it couldn’t have gone much better for the University. It was a fantastic, dynamic event for us to participate in.”

The Creator Row event was organized and hosted by U.S. Reps. Beth Van Duyne of Texas and Yvette Clark of New York.

Sam Kurland ’26 spent more than five years in and out of hospitals to treat chronic brain inflammation when she was 10 years old. Kurland’s doctors eventually diagnosed her with autoimmune encephalopathy, caused by an infection.

The PET scan that displayed widespread inflammation in her brain became the inspiration for Kurland’s business venture: a line of high-end fashion garments featuring blown-up imagery of brain scans, cancer cell slides and histology printed onto clothing and accessories.

“I want to turn something scary into something beautiful,” says Kurland, who earned a graphic design major from the and a minor in fashion design from the . “You wouldn’t even know you were looking at medical imagery when you’re looking at the pieces.”

Kurland arrived at the without a business plan, a legal entity or a clear sense of what came next.

On her first visit, Sarah Schreiber ’26 sat down and produced a document highlighting Kurland’s business goals—including her dream of one day dressing celebrities for the Met Gala—that served as the foundation for a business plan.

“She got the ideas in my head and turned them into something concrete,” Kurland says. “That was the moment when I thought, okay, I can actually do this. We’re all going through this totally new experience of starting our businesses together.”

Turning a Concept Into a Product

Kurland hopes to launch her clothing line—featuring dresses, blouses, handbags, ties and pocket squares—for presale by the end of the month.

A scan of Kurland’s brain tumor adorns the front of a tank top, while imagery of her sister’s rare thoracic injury inspired another of Kurland’s fashion pieces.

Twenty percent of proceeds will go directly to the specific medical research initiatives depicted in each piece. Kurland has been in contact with medical research facilities to secure additional imaging.

“What we wear matters. I’m trying to bring meaning back to clothing. There is emotional resonance and value that goes beyond something looking cute,” Kurland says.

Kurland plans to launch on Coveted, a mobile fashion marketplace founded by fellow LaunchPad member Naheem Cadiz III ’28.

That kind of peer-driven support defines the LaunchPad experience for many student entrepreneurs.

Finding His Place, Then Paying It Forward

Shahaan Khan had just started working at the LaunchPad when he overheard a student entrepreneur, Haley Greene, discussing the difficulty of finding a reliable backend developer for her mental health app, Miirror.

Khan, who is pursuing a master’s degree in applied human-centered AI from the , helped Greene better understand behavioral patterns of Miirror’s app users, including how and where users were engaging with the platform. Just as important, Khan showed where users were abandoning the app.

Last semester, Khan held weekly AI office hours at the LaunchPad for students seeking guidance on AI tools to advance their ideas.

“When I’m in the LaunchPad, I just think of it as all my friends,” Khan says. “It’s a warm environment, an open-concept space where everybody cares about helping solve the problems we’re all working on.”

Competitors Who Coach Each Other

After Kurland and Greene competed for Hult Prize funding, Greene approached Kurland with a suggestion for improving her pitch.

As she listened to Kurland’s pitch, Greene noticed that Kurland’s personal story—her years spent in the hospital and the medical journey that inspired the brand—wasn’t featured prominently enough in the presentation. Greene pulled up Kurland’s slide deck and started rearranging it.

“Haley said, ‘Your story is your product,’” Kurland says. “‘That’s so much more powerful.’ And she’s right. It’s not like anyone can just make this. It’s because of my passion for helping fund medical research that makes it what it is.”

Kurland incorporated the feedback, restructuring her pitch deck to lead with the more personal narrative rather than the product itself.

“That’s just the kind of supportive environment we have among entrepreneurs on campus,” Kurland says. “Students don’t view each other as competitors. Everyone is willing to offer advice and feedback to help you improve your idea.”

Learning Together, Growing Together

When entrepreneur Jacob Kaplan ’27 expressed interest in wearing one of Kurland’s pieces at a LaunchPad pitch event, she decided to branch out into menswear.

“I almost turned a blind eye to that possibility, but thankfully, I was able to connect with the right people who opened my eyes to a whole new audience,” Kurland says.

For Kurland and countless student entrepreneurs, the LaunchPad doesn’t simply offer access to resources; it provides a community where students can bounce ideas off each other.

“I don’t have a team,” Kurland says. “But it feels like I’m not doing it alone. If I’m stressed or I don’t know what the next move is, I can go, and there are people there who are willing to help. That collaborative space is truly special.”

Seventeen students from ������, including students from the , , and , traveled to Asia in May as part of an 18-day study abroad trip for the �� (SPM 440/SAL 440) class.�� , associate professor of sport management, and�� , professor of sport management, led the trip.

Traveling to Seoul, Beijing and Tokyo, the students learned about local sport ecosystems by visiting the Korean Sport and Olympic Committee, Korean Sport Promotion Foundation, K-league, Chinese Soccer League, the Japanese Baseball Hall of Fame and Museum and more. They learned about the globalization strategies of U.S. sport entities by meeting with NFL China, NBA China, MLB Asia and the PGA Tour; and studied the impact of mega sporting events by visiting Seoul’s Olympic Park, Beijing National Stadium (also known as the Bird’s Nest, which played host of the 2008 Summer Olympic Games and 2022 Winter Olympic Games) and Japan National Stadium.

The Syracuse students engaged in joint classes with local students from Sungkyunkwan University and the Chinese University of Political Science and Law. They also�� attended local events such as a Korean baseball game at Jamsil Stadium, Chinese soccer at Worker’s Stadium, Nike high school basketball at Wukesong Arena and Japanese baseball at Tokyo Dome.

The trip provided opportunities for cultural immersion, including gaming and esports, screen golf, kung fu and kendo, as well as sightseeing at the Korean National Palace, the Korean Demilitarized Zone, the Great Wall of China, the Forbidden City, Tiananmen Square and the Tokyo Samurai Museum.

“Taking in the beautiful grounds of Gyeongbokgung Palace was a one-of-a-kind experience that can’t be expressed in words,” said sport management major Zach Siegel ’27. “You could feel the rich history and culture all around.”

The students kept a of their day-by-day experiences.

“This study abroad program was a once-in-a-lifetime experience. We just didn’t just learn about sports management in a classroom, we experienced the culture firsthand,”�� said sport analytics major Jeremy Shatzer ’28.

Story by Margie Chetney

Tashia Thomas Neal was born and raised in Syracuse. But despite supporting the city’s��South��Side for years, it��wasn’t��until she set foot on the soil at����to take pictures as part of the��Southside Stories project that she learned about the urban farm tucked in the neighborhood.

She says that moment of community discovery is one of the key strengths of the��Southside Stories, a community storytelling initiative that pairs Syracuse residents with professional photojournalists to document the people, places and programs enriching the neighborhood. The stories and images produced are then published��on��,��the��program’s����and website.

The program launched in spring 2025,��emerging��from��Southside Connections, a collaboration between ������’s����and 30 organizations across the city’s��South��Side.��Residents��are given��the technical skills to document and celebrate the��community,��and��give greater visibility to��the mutual��aid and everyday resilience happening in the neighborhood, which includes the historic 15th Ward.

For Thomas Neal, who was part of a recent cohort of residents trained through the project, the experience was gratifying.

“I’m gaining skills I can use for my own photography, even if I’m using my iPhone. I’m meeting new people in the group, and I’m also meeting people in the community I wouldn’t have met otherwise,” Thomas Neal says.

How It Works

, co-founder of��Southside Stories, director of the Engaged Humanities Network and associate professor and��Dean’s��Professor of��Community��Engagement in the College of Arts and Sciences, says building up the capacity for residents to tell the stories of their own neighborhood is incredibly important. Not just for communicating to audiences outside the neighborhood but for “telling the story of the community to the��community itself” as a way of building pride��of��place and recognizing the values and skills present.

Nordquist co-directs Southside Stories alongside co-founders Amy Toensing and Matt Moyer ’94, longtime photojournalists and documentary filmmakers who have worked for National Geographic for decades. Toensing previously was a faculty member at the��, while Moyer is currently an adjunct professor. Together they run��, working with��Newhouse graduate��Kayla Breen G’24.

Toensing and Moyer originally connected with Nordquist through a different Engaged Humanities Network collaboration with ������ Art Museum, theprogram. Together, the three��came up with��the model of training community members for the��Southside Stories project, which��invites cohorts of participants—from high school-age students to older adults—to��learn the basics of photography and visual storytelling.

The cohorts then pair with the photojournalists for field experiences to cover different stories in the neighborhood. Afterward, they review their work, critiquing it alongside the facilitators, and return to the field to get more images.

“What we’re doing is not only giving the foundation of understanding how composition and light and color and moment are going to influence an image and what it communicates; we’re also talking about the broader stories that exist, and then teaming up with them to give instruction and let them find their own story in this process,” Moyer says.

Toensing says discovery is an important part of the program as the cohort highlights the stories in the community.

“They’re getting outside of themselves, which is important for all of us, to leave our egos behind and become conduits for other people’s stories and to allow people to be seen,” she says.

What Participants Say

For Thomas Neal, the program has aligned with her professional work, but she says the storytelling project has helped her meet people who are doing work outside of her field and typical day-to-day.

“Being able to meet people who are doing great things and see the impact on other people in the community has been fantastic,” she says.

Over a dozen SU undergraduate and graduate students have been involved in projects associated with Southside Connections over the past two and a half years, and two—Destinyi Fernandez ’27 and Sandra Oduro G’28—have played significant roles in shaping the Southside Stories project as research assistants.

Fernandez is studying art photography in the����and serving as the undergraduate research assistant on the project. She��participated��in the Photography and Literacy��program in high school, learning from Moyer and Nordquist before she arrived at the University.��She says the experience with��Southside Stories��challenged��her��in new ways and��helped her gain valuable skills for her photography, pointing to when she took photos at Ze Mart and had to approach and��interview��people.

“That definitely pushed me out of my comfort zone, because as a photographer, I’m usually more of an observer,” she says. “This experience encouraged me to engage more directly with people through interviewing and storytelling, giving me guidance for communicating with people and conducting interviews.”

The experience has underscored that she doesn’t want to just produce a “pretty image.”

“I want it to have an impact,” Fernandez says. “I feel like I’ve learned so much from both [Southside Stories and the Photography and Literacy program] and how I can apply that to my academic life and my career moving forward.”

Why It Matters

So far, the program has published five stories on Salt, with half a dozen still in progress. Nordquist says as the program grows, he hopes different forms of storytelling will��ultimately join��the visual, documentary stories.

“Our��intent with��Southside Stories is to celebrate the people and the projects and the businesses and the organizations in��South��Side and the resiliency and the challenges, all of it,” Toensing says.

Ultimately, Nordquist��says the hope��is��the program can become a self-sustaining, neighborhood-run network of storytellers.

“Collective action follows collective storytelling,” he says. “They’re intertwined and inseparable. So if we want to make real, lasting improvement of the city, of the region and of the University, then we have to take storytelling seriously, and we have to respect the power of stories.”

Three of Central New York’s most prominent champions for veterans, including ������ ,�� were honored May 28 at Madison County Distillery in Cazenovia, as WCNY launched its first “Mission: Honor Our Heroes”—an event raising funds to keep local veterans’ stories on the air.

Chancellor Haynie, Col. F. William (Bill) Smullen III, U.S. Army (Ret.), a Syracuse alumnus and former director of the University’s national security studies program, and Rear Admiral John Paddock, co-founder of Honor Flight Syracuse, were honored by WCNY.

The event secured funding for continued production and distribution of “Honor Flight Syracuse,” ensuring the voices and experiences of local veterans reach audiences across the region.

“‘Mission: Honor Our Heroes’ reflects �°䱷��’s deep commitment to telling the stories of those who have served our country and our community,” said Mitch Gelman, president and CEO of WCNY. “We are honored to recognize these extraordinary individuals while bringing our community together to celebrate their leadership, sacrifice and lasting impact.”

“I am humbled to be recognized as an advocate for Honor Flight Syracuse and Central New York veterans,” says Chancellor Haynie. “I have always believed that the debt we owe to those who have served and sacrificed for our nation’s defense can never be repaid, but it certainly can and should be acknowledged and honored. That’s what has driven ������ to be a leader in veteran education, and that’s why I’m so proud to be a supporter of Honor Flight Syracuse.”

An influential researcher and scholar, Haynie assumed the chancellorship of ������ on May 11. He is the founder of the and has an extensive record of national public service.

His advocacy for service members and veterans also includes serving as chairman of the U.S. Department of Labor’s Federal Advisory Committee on Veterans Employment, Training and Employer Outreach; vice chairman and later chairman of a White House Presidential Task Force on long-term reform at the U.S. Department of Veterans Affairs (VA); and membership on the George W. Bush Institute Advisory Council and the VA’s Veterans’ Advisory Committee on Education. Before entering academia, Haynie served as a commissioned officer in the U.S. Air Force for 14 years.

Smullen G’74 is a Vietnam veteran who served in the U.S. Army and U.S. State Department for more than 32 years. His last assignment on active duty was special assistant to the 11th and 12th Chairmen of the Joint Chiefs of Staff, Admiral William J. Crowe Jr. and General Colin L. Powell. He served as director of Syracuse’s in the Maxwell School of Citizenship and Public Affairs from 2003-21 and taught in the . He is the former CEO of Clear Path for Veterans.

“For so many years WCNY has been a partner in amplifying the Honor Flight mission, in telling the stories of Central New York veterans and in helping our community understand the contributions of those who have served,” Haynie says. “Today we’re working to ensure that mission can continue so every veteran who wants to be part of the Honor Flight experience has not only that opportunity but the chance to share their story through WCNY.”

Publishing magnate Donald Newhouse H’16, whose family’s philanthropy changed the face of ������ and set the course for generations of communications students, died May 26. He was 96.

“Donald Newhouse was one of the most consequential figures in American media and one of the greatest benefactors this University has ever known,” says Chancellor . “His generosity, leadership and vision have given generations of ������ students the education, preparation and opportunity to pursue meaningful careers in journalism and communications. He built a media empire that pushed the industry forward, embracing the demands of modern storytelling while never wavering in his belief that local journalism is essential to informed and engaged communities. We are deeply grateful for everything he gave to ������, and our hearts are with the Newhouse family.”

“Donald Newhouse deeply understood ������—not just its history and mission, but its character,” says Chancellor Emeritus Kent Syverud, who worked closely with Newhouse during his tenure as chancellor. “Over the many years I knew him, I came to appreciate his abiding commitment to the idea that journalism done well is one of the highest forms of public service. Losing him is a profound loss for this university, and personally, for me. I am grateful for every conversation we had and for his great love and care for ������. My deepest sympathies go to Steven, Katherine, Michael and the entire Newhouse family.”

“Donald Newhouse set a standard for what it means to be a true champion of this university,” says Chairman of the Board of Trustees Jeffrey Scruggs. “As an honorary trustee, he inspired our board not just through his extraordinary philanthropy but through his genuine, tireless advocacy for ������—the kind that came from someone who believed in this institution with his whole heart and showed up for it in every way. My thoughts are with the entire Newhouse family, especially Trustee Michael Newhouse, as he and his family grieve an extraordinary man.”

Dedicated to Communications Education

The is named for Newhouse’s father, Samuel I. Newhouse, who was born to immigrant parents in a New York City tenement in 1895 and by the time of his death in 1979 had built the publishing empire .

His $15 million gift to the University in 1960 supported the construction of the first two buildings of the Newhouse complex: Newhouse 1, , and Newhouse 2, . In recognition of his philanthropy, the school was named for Samuel Newhouse in 1971.

Donald Newhouse and his brother, Samuel I. “Si” Newhouse Jr., took over Advance Publications following their father’s death. They continued his legacy as shrewd and successful publishers, and as dedicated supporters of communications education at Syracuse.

“Donald Newhouse’s impact on American media, and the school that bears his family’s name, is difficult to put into words,” says Newhouse Dean . “He believed deeply in the core values of journalism, and in the importance of diverse voices in the newsroom as a way of strengthening coverage of the communities we serve. His generosity made it possible for ������ to become home to the country’s top communications programs and train generations of journalists.”

Moving Into the Future

With continued philanthropy in the years following the naming of the school, the Newhouse family—through the Samuel I. Newhouse Foundation led by Donald Newhouse—became the University’s largest benefactor. A $15 million gift in 2003 supported the construction of Newhouse 3, .

An $18 million renovation of Newhouse 2, supported in part by the Newhouse Foundation, produced the Newhouse Studio and Innovation Center—featuring Dick Clark Studios, the Alan Gerry Center for Media Innovation and the Diane and Bob Miron Digital News Center—which was dedicated by Oprah Winfrey in 2014. In 2020, a marked the largest-ever gift in University history.

Donald Newhouse visited the school to announce the gift in January of that year. In a full-circle moment, he posed in the Newhouse 1 lobby, just as he had done alongside his father and the rest of his family on the day of the Newhouse 1 dedication. “The Newhouse School resulted from my father’s dream to establish the finest journalism school in the world,” he said. “In this era in which public communications is undergoing continual and radical change, my family and I expect to continue our long-term commitment to ensure that the school my dad helped found almost 60 years ago remains the leading communications school in the world for another generation.”

Lifelong Connection

Donald Newhouse’s vision for the school embraced technology and innovation while honoring the core values of journalism that remained key to its foundation. In this new era, the Newhouse family’s generosity was indeed a cornerstone of the school’s strength. “Without this Newhouse money, the school would not be what it is today,” says Newhouse Dean Emeritus . The foundation’s gift in support of Newhouse 3, he says, “catapulted the school to the very top of communications education.”

Newhouse funds also supported technological advancements, endowed professorships, student scholarships and other areas of need. The Newhouse Dean’s Leadership Fund, established in 2007 with a $10 million matching challenge, provides discretionary funds allowing the dean to leverage opportunities to enhance the educational mission of the school. The , which began in 1994 as a partnership with the Advance-owned Syracuse Post-Standard, was undergirded by Donald Newhouse’s commitment to diversifying news reporting. “Donald recognized that the quality of journalism would only be as good as the people in the newsrooms who produced it,” Rubin says.

The family’s philanthropy touched other areas of the University as well, including , and the , where a gift from the foundation helped establish the Chancellor Kent Syverud and Dr. Ruth Chen Endowed Chair in Applied Artificial Intelligence. Newhouse also gave to the fund for the Marley Building, which is named for the parents of his late wife, . And he and was awarded an honorary degree in 2016.

Throughout his life, Donald Newhouse remained connected to the University, offering his quiet guidance and steadfast support—a presence that was appreciated by numerous deans, Rubin included.

“Despite his wealth and success, he was an idealist, a man devoted to the greater good, a man of warmth and empathy,” Rubin says. “Look around. How many such industry titans does one see who are like him?”

Three Newhouse School students set out to tell stories often overlooked: a business owner surviving a wildfire’s economic fallout, a traveling veterinarian’s life serving rural communities and a man lifting others out of homelessness. What they filmed earned top honors from the White House News Photographers Association—and lessons about the privilege of sharing someone’s story.

The annually recognizes the best in visual journalism with its “The Eyes of History” contest, and its calls out emerging journalists for their storytelling with video and photography.

The three honorees—Jess Van ’26, a photography major in the visual communications department; Kaitlin Campbell ’26, a broadcast and digital journalism major; and Alex Fairchild ’29, an active duty Marine Corps sergeant in the program—each approached their stories with the aim of looking past the obvious narrative and shared conviction that the people in front of their cameras deserved to have their stories told.

Jess Van: ��

Van was awarded first place in the category of in-depth features and documentary for her film “After the Ashes” on the economic impacts of the Los Angeles wildfires to small business owners in Pacific Palisades. The 13-minute documentary, which served as Van’s capstone project, follows Ruby, a nail salon owner whose building miraculously survived the flames but was still severely disrupted by the disaster.

Van, who is from Cambodia, has a personal connection to the Palisades. When she first came to the U.S. for school, she connected with two mentors who lived in the area.

She visited in March 2025 during spring break, months after the destructive fires swept through the community. Both mentors lost their homes in the fire.

“I always felt like it’s my second home,” Van says. “It was heartbreaking to see the town and the people that lost their homes. It’s not just property, it’s about memories and the connection that you have.”

Van, who minored in geography, decided to make a film focused on the impact to those who worked, but didn’t live, in the affluent neighborhood.

“The backbone of the place, like the gardener, the nail salon owner, the restaurant worker, who also were impacted by this fire,” Van says.

Through one of her mentors, she connected with Ruby, a nail salon owner, whose business survived the fires, even though everything around it burned to the ground. Still, the impact to Ruby’s livelihood was severe as the community’s local economy ground to a halt following the fires.

“It’s a privilege for me to be let in to someone else’s life,” Van says. “It’s their story, and the fact that they feel like comfortable enough to share their vulnerability with me is a privilege.”

In all, she spent 14 months working on the documentary, which she plans to continue submitting to film festivals.

“Hearing what people say after they watch the film, ‘I never thought about this’ and ‘This angle is very rewarding,’ we all know the disaster affects everyone, regardless of their economic background,” Van says. “But to have the opportunity to capture [it] in a way that people don’t really think about is the most important part. That’s the goal of the film, and to have that accomplished, and hearing that feedback, just feel really good.”

Kaitlin Campbell:

Campbell was awarded first place for her story “” in the category of broadcast news storytelling. Campbell wanted to do a feature story to push herself outside of the daily headlines she typically worked on. Driving around upstate New York, she was struck by the farms she passed and began brainstorming stories.

She began to notice, as she looked up farms in the area, that even separated by hundreds of miles, they listed the same veterinarian: Melanie Parker.

Campbell filmed Parker over the course of a few days and then put together the three-and-a-half minute feature. The story ultimately aired on , Newhouse’s broadcast and digital news outlet.

The best part of working on the story was getting to know Parker, Campbell says. Parker is someone, she says, who “hypes up other people, but doesn’t hype up herself.”

Having her story recognized by the White House News Photographers Association affirms for Campbell that she’s “doing the right thing” with her career.

“It just makes me feel like, ‘OK, I’m where I’m supposed to be,’” she says. “I’m supposed to be producing stories like these. I’m supposed to be getting out in the community and pushing myself.”

Alex Fairchild:

Fairchild was awarded second place in the category of broadcast news storytelling for his story “Hire Ground: A Hand Up, Not a Hand Out.”

Fairchild, an active duty sergeant in the Marine Corps, worked on the feature with classmates Dillon Buck and Devin Andrews as part of a broadcast journalism class with , associate professor and chair of broadcast and digital journalism at Newhouse. At the time, Fairchild was participating in the Advanced Military Visual Journalism program, but he is now pursuing an online .

The original goal, he says, was to do a story related to , a local nonprofit that hosts programs that help unhoused individuals in the Syracuse area.

“All of us had the mindset that the story is always more important than getting an assignment done,” he says.

The nonprofit connected Fairchild and his classmates to Kevin, a man who used to be unhoused but who now helps others through Hire Ground, a jobs program run by In My Father’s Kitchen. The story ended up airing on Spectrum News.

“The most rewarding part was actually being out there and participating in the work that In My Father’s Kitchen was doing,” Fairchild says. “Yes, we reached out to do a story on Kevin, but it ended up being an eye-opening experience for all of us and we met people that we’ll never forget.”

A new online database aimed at helping solve the local news crisis gives newsrooms, funders and policymakers access to critical research about how local news makes communities stronger and what we lose when local news sources close.

The was developed by the Local News Experimental Testing Lab () at ������’s in partnership with , a nonpartisan nonprofit coalition. The initiative brings together research from disciplines including communications, economics and political science.

Since the start of this century, nearly 40% of all local U.S. newspapers have closed, leaving 50 million Americans with limited or no access to reliable local news. The number of local journalists in the United States has fallen by more than 75% since 2002, according to Rebuild Local News’ .

This decline has led to a wave of new scholarship about the impact of local news, however, and the Research Hub aims to make that work accessible.

“Though the industry is facing many crises and issues, it’s an exciting time to study local news,” says , director of Local NExT Lab and senior researcher at the . “There is so much good work being done across disciplines. We wanted to help ensure that the industry can benefit and use this research to make arguments to policymakers, funders and audiences about their civic and economic value.

Darr is also an associate professor of communications in the , which co-leads the institute with the .

“To move the needle on policy, we need more than just anecdotes; we need data and evidence that demonstrates the specific needs and measurable impact of local reporting,” says Steven Waldman, president of Rebuild Local News.

The Local News Research Hub provides that essential evidence by showing policymakers how a lack of local news leads to higher taxes, increased corruption and lower civic engagement, Waldman says . “By identifying these gaps, we can help craft targeted solutions that ensure every community has the information it needs to thrive.”

The project also includes a search function, key findings and summaries, and links to source materials. The resource builds on an earlier developed by the Democracy Fund, an independent foundation that supports initiatives that foster reliable, equitable and community-focused journalism.

“We know a lot about why local news is declining and what’s at stake for communities,” says , IDJC research director and professor of at the Maxwell School. “This resource bridges the gap between that research and the people positioned to do something about it.”

Based in Washington, D.C., the IDJC engages in research, teaching, experiential learning, partnerships and events to address challenges to democracy related to the information environment.

“Strengthening local news reduces polarization and empowers communities,” says , Kramer Director of the IDJC and professor of practice of at the Newhouse School. “We are proud of Local NExT’s innovative work and our partnership with Rebuild Local News.”

The nonprofit Rebuild Local News is a coalition of more than 55 organizations representing more than 3,000 newsrooms and 15,000 journalists. The coalition advocates for public policies to strengthen community news and information.

For more information on the hub or to contribute to the database, contact Darr at jpdarr@syr.edu or Matt Baker, research director at Rebuild Local News, at mattbaker@rebuildlocalnews.org.

The public relations programs at the University’s have been recognized as the best in the country by the Public Relations Society of America (PRSA).

The Newhouse����and����public relations programs each received prestigious Silver Anvil Awards during the����on May 14 in New York City. The honor goes to the nation’s outstanding higher education programs in public relations.

, a professor of practice and chair of the PR department, and��, assistant teaching professor and director of the PR master’s program, accepted the awards for the Newhouse School.

PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the United States and around the world. The Anvil Awards represent the highest standard of performance in the public relations profession.

The University’s����announced the winners of the 2026��, which recognize excellence in media industry reporting.

The top prizes were announced Tuesday night at an event in New York City that also featured a conversation with NBC News journalist and “Dateline” anchor Lester Holt,��.

Cheryl Wills ’89, an Emmy Award-winning journalist and anchor for Spectrum News NY1, served as master of ceremonies.

Finalists were��. Chosen by a panel of journalists and journalism educators, the winners of the juried categories are:

Best Single Article/Story

Jesse Barron
The New York Times Magazine
“”

Best Profile

Antonia Hitchens
The New Yorker
“”

Best Commentary

Pamela Alma Weymouth
The Nation Magazine
“”

Best Media Newsletter

Oliver Darcy
Status

• “
• “
• “

Special Topic: Best Coverage of the Future of Late-Night Television

Kayla Cobb and Adam Chitwood
TheWrap
“”

John M. Higgins Award for Best In-Depth/Enterprise Reporting

Josh Dzieza
The Verge
““

Additionally, the following�� were formally presented:

Fred Dressler Leadership Award

NBC News award-winning journalist and “Dateline” anchor

Lorraine Branham Award

About the Mirror Awards

Established by the Newhouse School in 2006, the����honor the writers, reporters and editors who hold a mirror to their own industry for the public’s benefit. The competition is open to anyone who conducts reporting, commentary or criticism of the media industries in a format intended for a mass audience. Eligible work includes print, broadcast and online editorial content focusing on the development or distribution of news and entertainment. Winners are chosen by a group of journalists and journalism educators.

Ads generated by artificial intelligence are nearly indistinguishable from human-made ones, but new research shows they consistently underperform compared to human-made work when it comes to predicting short-term sales impact.

The�� from global research firm Ipsos in collaboration with two faculty members from the�� tested 20 ads across 10 brands with 3,000 U.S. respondents. They found that human-made ads outperformed their AI counterparts, though the gap between the two was surprisingly slim.

The study paired existing human-made ads, produced before 2021 to ensure AI tools were not used, with fully AI-generated counterparts built from the same strategic brief, the document that ad professionals use to outline objectives, messaging and tactics for a campaign. Ads were then viewed by real consumers.

The results challenge assumptions the advertising industry can no longer afford to ignore, faculty ��and�� say, while the project overall reflects Newhouse’s commitment to train students with the skills and forward-thinking strategies needed to be effective and ethical communicators.

The Research Team

Peruta, director of the����M.S. program, and Riby, professor of practice in the��, led the University side of the study. Ryan Barthelmes, senior vice president of creative excellence at Ipsos, guided the project for the research firm.

Peruta oversaw the technical process of deconstructing existing ads and building the pipeline to produce their AI counterparts. AI was assigned to do everything a creative team would do, from interpreting strategy to developing a concept to producing the final spot.

“The human ads and the AI ads started from the same brief,” Peruta says. “The only thing that changed was who made them, and that’s exactly what we wanted to measure.”

Riby brought advertising strategy and creative expertise, including insights drawn from her The Big Idea in Advertising class, where Newhouse students have spent three years creating AI-generated ads and evaluating the results.

The 10 brands selected for the project spanned various sectors, including consumer packaged goods, fashion, automotive and technology: Cheerios, Chewy, Febreze, Fiat, H&M, Old Navy, Herbal Essences, Ray-Ban Meta, TurboTax and Visa.

Raina Rice ’26, an advertising major, supported the project behind the scenes, helping organize and manage the ad assets across all 10 brand pairings.

What They Found

The study produced three findings that promise to generate conversation across the advertising industry.

• Consumers largely cannot tell the difference.��Only 13% of viewers who saw an AI-generated ad were at least somewhat confident it was made by AI—the same share as viewers who suspected human-made ads were AI-generated. With 40% of all viewers uncertain either way, the line between human and machine-made advertising is blurring quickly.

• Despite that perceptual similarity, a measurable effectiveness gap emerged.��Using Ipsos’ sales-validated measures of advertising performance, human-made ads over-indexed against the benchmark by 11 points on average, while AI-made ads under-indexed by five. In practical terms, human ads are predicted to drive stronger short-term sales impact. AI can produce credible work, but on average it does not move the needle the same way.

• AI performed best when the brief was straightforward and product-driven, but struggled when the creative challenge called for storytelling, emotion or a genuine point of view.��The strongest result in the study came from the Cheerios pairing, where a deeply human brief produced the highest combined effectiveness scores across both versions.

“Every semester in my class, I watch students create AI ads about themselves, and not one of them has ever loved their output enough to put it on their refrigerator,” Riby says. “That reaction is the premise of this entire study. If the creators themselves are underwhelmed, why would we expect consumers to feel differently? The data now backs that up.”

An Industry Perspective

Barthelmes says the study addresses a question the advertising industry has been circling but is reluctant to answer directly.

“Every [chief marketing officer] is being asked whether AI can replace their creative agencies, and creative directors are wondering about their futures,” Barthelmes says. “This research gives us a framework for that conversation. AI is a powerful tool, but the data shows that the human capacity for storytelling and emotional connection still creates a measurable competitive edge. The future is humans and AI working together.”

Looking Ahead

The Newhouse-Ipsos partnership reflects the school’s broader investment in industry-facing research that shapes how the next generation of communicators understands and works alongside AI.

The study’s key recommendation is clear: do not settle for “good enough.” AI has an important role in modern campaign strategy and execution, but it is not a replacement for the human-led creativity needed to deliver a competitive advantage.