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Students everywhere commonly dream of gliding straight from a high-profile internship into a job with the same employer. That dream came true for three sport management majors from David B. Falk College of Sport who interned at The Montag Group in recent years.

Based in New York City, The Montag Group represents more than 200 of the nation’s top sports broadcasters, along with coaches, chefs, and entertainers (see accompanying story). Its Founder & President is Sandy Montag ’85, a highly respected 40-year veteran of the sports industry.

Using Falk College Connections

To get her internship, Caroline Johnson ’21 started by connecting with Kate Ruben ’15, who was The Montag Group’s intern coordinator. Today, Ruben is director of brand marketing for Excel Sports Management. She’s also a member of the , a group of Falk College’s most committed young alumni who provide guidance to current students.

Johnson interviewed and got the internship. But disaster hit only a few months before her start date. In March 2020, much of the country began shutting down due to the COVID-19 pandemic. The Montag Group decided to continue its internships, but to make them remote.

“I was completely remote,” Johnson says, “but I still loved it. They did a great job of making me feel like I was still part of the team.”

The diverse projects helped her see what areas of sport management interested her the most,  Johnson says.

She interned from June through December 2020, an unusually long time because The Montag Group let Johnson add her capstone project to the normal three-month internship. Then near the end came a surprise: Ruben told Johnson that Sandy Montag was looking for a new executive assistant and asked if she was interested in the job.

“I obviously said yes,” Johnson says.

She says she believes Ruben helped pave the way for her hiring.

Johnson still had to finish her final semester at Falk College, so between classes she had Zoom calls with Montag’s current assistant to learn the job. She started working at The Montag Group immediately after graduating.

The Montag Group was acquired in 2022 by THE·TEAM, and today, Johnson is senior manager of operations for the company’s in-house speaker’s bureau. Once a client signs a contract for a speaking appearance, Johnson takes over to handle all the logistics.

“No two events are the same,” Johnson says, “so it’s a lot of variation day-to-day, which I like.”

Falk College’s sport management program is “completely the reason I am where I am today in my career,” Johnson says.

“The attention you get as a student is just one of a kind, and the professors are so knowledgeable and they have real-world experience,” she says. “They really stressed the importance of putting yourself out there professionally, putting your best foot forward professionally, and making connections as early as possible with people in the industry.”

Johnson made many of those connections through her work with the ������ chapter of , where she served as vice president and then president, and with the . In her junior year, Johnson co-chaired the club’s annual . Her work in both groups gave Johnson many opportunities to connect with Falk College alumni.

Creating His Own Job

As his remote internship at The Montag Group started winding down, Luca Giacobbe ’22 was on a companywide Zoom call when someone said the agency was going to hire a couple of entry-level people.

“I’m the only one on the call that wasn’t working for the company full time,” Giacobbe says, “So my alarm bells start going off. How can I get considered for one of these jobs?”

He told the agency’s internship coordinator that he was “super interested” in staying, and she told him to hang tight because they were early in the process. He continued working hard, both on projects and on developing his colleagues’ trust. Those efforts included spending a week in Manhattan at The Montag Group’s office so he could meet his colleagues in person.

A day or two before his internship ended, a new meeting suddenly appeared on Giacobbe’s calendar. It was with Sandy Montag.

Montag told Giacobbe that he’d done a great job, and a lot of his colleagues had advocated for hiring him. Would he like to be Montag’s executive assistant? After thinking it over, he said yes.

From that start, Giacobbe has risen to become the agency’s communications manager – a new position he created with guidance and support from his colleagues.

“There’s opportunity for our agents and our clients to be out talking about the sports industry and to position ourselves as thought leaders,” Giacobbe says.

Speaking engagements, panel discussions, podcasts, social media, article placements and other outlets all offer opportunities, he says.

At Falk College, Giacobbe remembers that professors and advisors, including advisors specifically dedicated to internships, emphasized networking and connecting students with alumni.

“The biggest thing that I learned from Syracuse was about relationships and building meaningful ones, not just having a call with someone and not talking to them again,” Giacobbe says.