Rose Tardiff '15: Sparking Innovation With Data, Mapping and More
While pursuing a bachelor’s degree in geography in the , Rose Tardiff 鈥15 became involved with the Salt City Harvest Farm, a community farm near Syracuse where newcomers from all over the world grow food and make social connections.
The summer before her senior year, Tardiff coordinated on-farm activities and volunteers, making the program the focus of her capstone thesis.
鈥淟ooking back on the research, it was an attempt to make some data-driven recommendations, based on the participants, their experiences and aspirations,鈥 says Tardiff.
She got involved with the organization through another local nonprofit, Syracuse Grows, and its affiliation with the Syracuse Community Geography Program, an initiative co-directed by Jonnell Robinson, associate professor of geography and the environment.
鈥淚t was through Syracuse Grows and Salt City Harvest Farm, and connecting with people here, that I came to feel like this was a place I could put down roots and be part of the community,鈥 Tardiff says.
Tardiff now serves as the City of Syracuse鈥檚 first director of neighborhood and business data and evaluation. Tardiff leads a small team responsible for data collection, analysis, mapping and evaluation for various departmental divisions to bring innovation to operations, measure impact and inform programs. She works under the deputy commissioner of neighborhood development to support code enforcement, permitting, zoning, housing and urban development entitlement grants, business development and housing, and neighborhood planning.
Tardiff says the position is designed to offer additional capacity to consolidate and interpret data from multiple sources and departments. 鈥淚t can be a big lift to understand what you鈥檙e working with, pull from different source systems, and then stitch it all together,鈥 she says. 鈥淒ata and mapping have always been a part of neighborhood development. But the decision was to create some dedicated roles and capacity where it could be the sole focus.鈥
Recently, her team has been using data to report on compliance with code enforcement鈥檚 rental registry, which tracks non-owner occupied housing units. Her team has been tracking occupancy changes and new rental properties that have come online with the goal of establishing a 鈥渇uller universe of all rental properties.鈥 The rental registry involves proactive inspections at least every three years to identify and remediate any hazardous housing conditions to ensure the health and safety of occupants.
鈥淲e want to identify new rentals to inform owners of requirements, and for owners that haven鈥檛 applied or obtained a rental certificate, identify which next enforcement steps are needed,鈥 says Tardiff.
Tardiff also collaborated with the Department of Analytics, Performance and Innovation and with the city鈥檚 public information officer on a public-facing, interactive web map that allows users to search by address or neighborhood to see a property鈥檚 compliance with the rental registry and certificate of compliance programs as well as any unfit or other open code violations. Called , it also includes information on neighborhood amenities including bike and bus routes, bus stops, schools and parks. While the data is already available to the public, it is siloed.
鈥淭his project consolidates and integrates those data, making a better public-facing tool,” Tardiff says.
Kelly Montague, program coordinator of geography and the environment as well as environment, sustainability and policy, took classes and worked with Tardiff.
鈥淪he鈥檚 a great example of utilizing data-driven public policy analysis with a bachelor鈥檚 degree from Maxwell,鈥 says Montague. 鈥淪he is sitting right at that perfect intersection at the city where she鈥檚 in public service and she鈥檚 doing social science analysis, but she鈥檚 using STEM technology to do it.鈥
Tardiff says she was drawn to the geography major for courses on environment and society relationships and food systems. As an intern at the National Geographic Society in Washington, D.C., she worked with the education and children鈥檚 media team and created call-to-action maps, starter maps and graphs on a web-based geographic information systems platform.
鈥淕enerally, geography is super interdisciplinary,鈥 Tardiff says. 鈥淚t equips students to be critical thinkers. It lays strong foundational and technical skills but then adds how to do mixed methods research. They鈥檝e been very transferable across fields.鈥
When not on the job, Tardiff volunteers with Syracuse Grows. She鈥檚 also an artist and entrepreneur, creating handmade pottery that she sells locally and online, creative skills she honed as a ceramics minor and with a post-graduate pottery assistantship acquired through her connections at the University.
Story by Michael Kelly
